William Poundstone
Author
Description
"He was the best-known scientist of his generation--perhaps of any generation. His face was projected into millions of homes each week, his name dwelled on bestseller lists, his word was, to most of the general public, the word of scientific authority. But in no other era could Carl Sagan have become what he became. In the age of mass communication, he was the consummate communicator."--Jacket.
Author
Description
Examines how "price consultants" and retailers convince consumers to pay more for less, and how negotiation coaches offer similar advice for businesspeople cutting deals.
Prices are a collective hallucination. Here, author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect....
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